2021 End of Year Survey Results
The GSVCC ran a survey for our members to get a better idea of how we’re doing, and what we can do differently to improve.
32 members responded, and since those survey results will continue to inform what we do going forward, we wanted to share some of the results with you.
84%
Percentage of respondents who said they were an 8 out of 10 on likelihood to recommend membership.
Recommending Membership
Our goal this year was to have 90% of members to say the likelihood that they would recommend membership at an 8 or above. We’re not quite there, but we’re super close!
100% of respondents said they were at least somewhat likely to recommend membership and 84% ranked an 8 out of 10 or higher.
We are doing better, according to our members. Last year 63% of members voted an 8 or higher for recommending membership. That’s a 20% increase!
What do members want us to keep doing?
Ranked below by frequency of mention in comment boxes:
1 – Print and distribute Visitor Maps
2 – Support SRD’s (fireworks, posters, assist with parade, concert, provide porta potties, etc.)
3 – Support Parade of Lights (help Rotary organize, judge, provide prizes)
4 – Maintain an online event calendar for the community
5 – Maintain a part-time Visitor Center on Main Street and offer referrals to member businesses
6 – Apply for Idaho Travel Council grant funds to support other events (could include events such as Brews Blues and BBQ, PBR Tourney, Horse Sale, etc.)
7 – Maintain a Social Media presence
What do members want us to change or do more of?
Ranked below by frequency of mention in comment boxes:
1 – Quarterly networking events for Chamber members only. Possibly themed, with speakers on Salmon River Days and Parade of Lights support.
2 – Business Expo – A community BBQ in late spring/early summer at which County businesses can pay a fee to have a booth and promote themselves to customers and/or potential employees. This would start no earlier than 2023.
3 – Hotel Room Info – Provide community information in hotel rooms (format TBD) to better connect visitors with businesses and events while they’re in town.
4 – Newsletter – Member Promotions Program – Provide members with one free space in one Chamber newsletter per year to use to promote whatever you like. Additional spaces offered for a small fee, space available.
5 – Visitor Surveys – Partner with hotels to execute a survey that allows visitors to give the community feedback about their stay in our area.
Other Results:
— What’s the top reason members are involved with the Chamber?
To support beneficial Chamber functions, like Visitor Maps, the event calendar, Salmon River Days support, etc.
— What percentage of participants liked the idea of an Ambassador Program – training for community members, especially front line workers, on best practices for promoting our area when interacting with visitors.
12%
— What percentage of participants liked the idea of a Business Website Set-Up Workshop – Workshop in which participants will come away with a simple, low-cost website they create and can edit themselves.
12%
Have any comments on the above? Feel free to send us an email!
